Industry Strategy

VinylCycle Label

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VinylCycle Label

The VinylCycle Label and verification process represent a collaborative partnership between the Vinyl Council of Australia (VCA) and GECA to verify recycled PVC content claims, encouraging recycled PVC uptake and related innovation.

The Vinyl Council of Australia, in conjunction with GECA and with consultation from VCA members and the broader PVC industry, has developed 'The Specifications for the Verification of Recycled PVC Content Claims in PVC Products'. The primary purpose of the specifications is to define criteria for the verification of products claiming to be made wholly or partially from recycled PVC. Claims shall consist of the manufacturer or distributor indicating the minimum percentage of recycled PVC content in the product range produced or imported, and VinylCycle verification is available to both local and international applicants claiming at least 10% of the PVC compound (by weight) constitutes recycled PVC.

GECA, a well-known and trusted ecolabel, will assess the claim. GECA's Claims Authentication service follows internationally recognised ISO 14021 principles. To verify a VinylCycle claim, a GECA technical specialist checks all documentation to ensure credibility.


Products that have achieved VinylCycle authentication:

Cove Fillet - Armstrong Flooring


The VinylCycle Label builds on our PVC Stewardship Program (PSP) commitment to encourage the use of recycled PVC in products, which has seen PVC recyclate usage grow significantly since 2015. The launch of VinylCycle forms a key part of our ongoing strategy to increase the visibility of the recyclability and actual recycling of PVC, and to recognise companies in the sector that are using recycled PVC.

The use of PVC recyclate has numerous environmental benefits, including reducing the embodied energy of products and diverting waste from landfill. VinylCycle verification will aid specifiers, procurers and consumers in identifying products with genuine recycled content to support informed procurement decisions, and provide a means for product manufacturers to gain recognition for contributing to the circular economy of both PVC and plastics more generally. It further provides a system to help maintain identification of recyclate through the supply chain from waste recovery to product use. 

Click here for the Information for Applicants booklet to access further details regarding the application process.

Applications can be submitted via the online form by clicking here.

If your company has any products in its range that are consistently manufactured with recycled PVC, apply for the label now to gain recognition for contributing to the circular economy of PVC!


VinylCycle Step by Step Infographic